Currently

Hallmark Cards

Greetings Writer, Content & Marketing Studio: January 2022 — Present

  • Capture the Hallmark brand voice to create digital, video, social, print and OOH marketing tactics

  • Conceptualize campaigns and video marketing

  • Write commercial scripts and direct voiceover talent

  • Mentor junior members of my team

  • Serve as an editorial expert in the Hallmark brand voice and portfolio of Greetings products

Freelance Writing and Editing

2015 — Present

  • Provide copywriting, editing, ghostwriting, proofreading and editorial services for a variety of clients and businesses

  • Published at Rewire.org, HomeLight.com, PBS.org, Feast Magazine, The Ladue News and more

  • Crafted copywriting concepts for Landmark Bank in Columbia, Mo.

  • Managed staff of writers and edited e-commerce copywriting at Marketing by Emma

  • Provided ghostwriting services to numerous marketing, entrepreneur and business thought leaders

Previously

Contributing Writer at Feast Magazine

January 2021 — 2023

EquipmentShare

Communications and PR Manager: October 2020 — January 2022

  • In addition to the duties associated with my previous title of Copywriter, I created and crafted content marketing, internal communications and PR strategies for EquipmentShare, the fastest-growing equipment rental and construction technology solutions provider in the nation

  • Managed junior staff members of the greater Marketing-Communications team

  • Conceptualized, wrote and edited branded content, including product marketing micro-copy, website content, case studies, press releases, blogs, customer stories, presentations and print advertising

  • Planned and executed internal communications and customer-facing content strategy

  • Served as brand voice and shaped messaging to connect with our target audience

EquipmentShare

Copywriter: November 2018 — October 2020

  • Built the EquipmentShare brand voice and vision with creative copywriting   

  • Collaborated with designers, product teams and company stakeholders to conceptualize, write and edit all branded content, including but not limited to: print advertising, video marketing, OOH advertising, website content, blog posts, press releases, executive communications, social media copy, digital advertising and more

Veterans United Home Loans

Copywriter: October 2015 — November 2018

  • Crafted and created advertising copy for Veterans United’s 25+ branch locations nationwide

  • Served as compliance liaison and quality checked each and every product produced

  • Collaborated with team of project managers, digital marketing strategists and graphic designers to create campaign marketing, one-off marketing products, conceptual marketing products, social media campaigns and more

  • Experience in: Press releases, social media writing, print marketing, website copywriting, direct mail campaign copywriting, email copywriting, radio and television advertising, video script writing

Influence & Co.

Content Strategist: March 2014 — October 2015

  • Planned, executed and managed the content marketing strategy for 20+ clients

  • Engaged with clients daily to craft thought leadership strategies that met their marketing goals

  • Led a team of editorial specialists and account strategists to create content topics, extra knowledge from clients, pitch article topics to an internal editorial team and research editorial content

  • Performed client account tasks such as renewing client contracts and up-selling

  • Managed and mentored content strategy interns

Influence & Co.

Editor: October 2012 — March 2014

  • Wrote original content and edited ghostwritten thought leadership articles and interviews for publications, including such Entrepreneur and Forbes

  • Wrote and edited blog posts for company blog

Vox Magazine

Department Editor, Reporter and Restaurant Guide Editor: 2012 — 2014

  • Assisted with the magazine's rebrand and transition to its new website

  • Transferred information for hundreds of restaurants to WordPress platform

  • Pitched and wrote stories about film, food, fashion, nightlife and entertainment

  • Edited stories written by reporters, managed the movie theatre listings in the magazine, updated and managed the magazine's calendar events (including back of book and front of book)

Montgomery County Journal-News

Copywriter, Video Content Producer and Columnist: 2008 — 2012

  • Wrote feature news articles, announcements and obituaries and feature articles for the paper, published twice a week

  • Conducted interviews, served as a photojournalist, fact-checked stories

  • Created news video series for The Montgomery County Journal-News website called "Hope In Your Hometown,” wherein I visited a different town in Montgomery County and interviewed a business owner, individual, or previewed a special event. I wrote the script, edited the video and produced the video.

  • Wrote a weekly news column about Litchfield High School's events and happenings

Fancy Piece of Paper

University of Missouri - Columbia
Bachelor of journalism with an emphasis in magazine editing
Minor in English writing
Multicultural studies certificate